How can I make axes invisible in a bitmap that is included in a GUI?

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I'm using 2009b. I'm trying to bring a bitmap into my GUI. I can't get the axes lines, axes numbers and the box around the bitmap to disappear. I set the "Visible" property in the axes object to 'off', but that didn't help:

       hAxes = axes(...   
          'Parent', hMainFigure, ...
          'Visible', 'off', ...
          'XColor', [.85 .85 .85], ... 
          'YColor', [.85 .85 .85], ...
          'OuterPosition', [0.0, 0.0, 0.1, 0.1]);
       arrow = imread('Arrow.PNG', 'BackgroundColor', [.85 .85 .85]);
       image(arrow, 'Parent', hAxes);