In the expression x = 1/ones(3,1) multiplying both sides on the right by ones(3,1) gives
x*ones(3,1) = 1.
The row vector x = [1 0 0] fills the bill, since
Note that the answer is not unique, since
x = [0 1 0], x = [1/3 1/3 1/3] etc. all work just as well.
As to why ones(1,3) errors out, in that case you would have
x*ones(1,3) = 1.
If you review the rule for sizes of rows and columns in matrix multiplication, i.e. (mxn) x (nxq) = mxq, you will find that the eqn above does not work.