Key Account Marketing Specialist / ABM

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Job Summary

MathWorks is seeking an experienced Senior Field Marketer who will play a key role in defining and executing marketing strategies for large accounts in Automotive, through the development of industry specific marketing activities.  

As the Industry Field Marketing Programs & Customer Engagement Specialist you will be responsible for working with Sales and Technical teams on integrated marketing programs to increase brand awareness and engage with major accounts within the Automotive industry across Europe.

The focus of this role will be to define, coordinate, execute and analyze appropriate marketing plans (in strong collaboration with international peers) with a goal of increasing account engagement, driving adoption and facilitating expansion of our solutions.

Responsibilities

• As a member of the Automotive Industry Field Team, define and execute activities for customer engagement, including working directly with the customer key contacts
• Serve as the marketing programs subject matter expert for Automotive industry across Europe and operate as a core member of the team
• Build and implement integrated marketing plans (incorporating digital, event, social media and other tactics) for our Major & Named Account sales territories, including custom strategies for specific major accounts, in support of agreed-upon account objectives
• Collaborate cross-functionally with various internal international & local teams (Global ABM Team, Sales, Technical Engineering, Industry Marketing, Consulting and Training teams) to understand our Major & Named accounts’ business drivers, strategic objectives and product needs
• Define the right value proposition, appropriate tactics and customized messages based on customer insights to upsell and cross-sell within Major & Named accounts
• Supports prospecting efforts within target accounts (new divisions, new groups)
• Measure and report on the impact of these activities to support our account goals and objectives

Minimum Qualifications

• A bachelor's degree and 10 years of professional work experience (or equivalent experience) is required.

Additional Qualifications

• Curiosity about customers’ business needs, technology trends and products usage Experience in marketing, sales or customer engagement/customer service for international B2B or software companies.
• Solid communication, leadership, problem-solving and influential skills.
• Ability to execute cross-functionally with Sales, Marketing and Technical teams.
• Analytical capacity to understand marketing and sales data in the context of the business, derive insights and counter measures.
• Experience in 1:few ABM tactics and in implementing new processes/methodologies is a plus.
• Some experience creating marketing content, and executive engagement strategies would be a plus.
• Experiences in Product Marketing and/or in direct customer interaction roles are plusses.
• Experience within an Enterprise Sales model, ideally for a SaaS company would be a plus.
• Work experience with leading OEM/Tier-1 accounts in the Automotive industry is another plus.